New Store Hours

Monday: 10am - 7pm
Tuesday: 10am - 7pm
Wednesday: 10am - 7pm
Thursday: 10am - 7pm
Friday: 10am - 7pm
Saturday: 8am - 5pm
Sunday: 10am - 5pm

October 1st: CyclovaXC Grand Opening + Tour de Taste

Hello Everyone!

It's been a while since I've sent out a huge email. I hope you're all doing well and training like it's your last shot at Olympic gold. Before I go any further, let me just give a shout out to all of you who are doing the Fat Tire this weekend! Good luck! I was planning on heading up there and taking photos, but once again duty is calling me to St. Croix Falls.

That's right, the mystical date of our grand opening is quickly approaching. Circle your calender because OCTOBER 1ST marks the day that the ski, bike, and run community CHANGES FOREVER (for the better obviously)! Frank and I are just bouncing off the walls in excitement, and if you've been following our blog, you'll know the stonegrinder has been moved to its new home, and that the walls are painted. There are still a million things to do, but we found time last week to throw an impromptu party and screen “The Good, the Bad, and the Ugly” at our store (which was totally awesome as you can imagine). Don't fret, it's our goal to make this the kind of shop/club/life-adventure-enabler-consultorium that organizes 100 mile rides and then screens “Machette” in the evening as part of the fun.

If the opening of the shop wasn't enough to entice you, let me remind you all of the event we're hosting: The Tour de Taste. This is a great concept by Frank. The idea is that we're sort of at the end of the racing season and about to make that transition into rollerskiing. What better way to send off the bike season than enjoying a 23 mile tour through some of the most spectacular autumn colors in the whole Midwest! To make matters even better, besides the good company and the spectacular view, you can count on coffee and wine tasting at three different rest areas along the route (more details)! 

Honestly, the whole reason Frank and I picked St. Croix Falls for our retail store is because it's beautiful there, and there are all kinds of specialty cafes and wineries in the area. No joke, it's awesome, and we're psyched to show you everything that we've discovered.

And for those of you who don't feel like a 23 mile "Tour de Taste" will be enough training for the day, you should come early and do the 5K Trail Running Race that's being held in the morning. To make it even better,  these bike and run events are part of St. Croix Falls Autumn Fest, a town festival celebrating the season with a wide variety of events happening all day.  With all of these events, EVERYBODY is certain to have a great time! So set OCTOBER 1ST aside on your calendar, this is the start of something big!

Oh, and for those of you who haven't heard yet, CyclovaXC is doing a bunch of custom hats in honor of David Landgraf. The hats are Birkie Founder red and they say “Ski Like Landgraf!” along the side (a catch phrase that I'm sure will be making its way to our next bike/ski/run jersey). The hats are $30 and all the proceeds are going to the ski strong foundation that Emalea and Laurie started to honor David. I've received a HUGE amount of interest in these hats, so check here for details and get your checks in or you might have to wait for a re-order!

So come on up for the day or weekend and enjoy our Grand Opening, the Tour de Taste, Autumn Fest, and all that St. Croix Falls has to offer!  In addition to all of these events, a couple of other huge things will be happening during our Grand Opening Day:

  • Walter Rhein's newest book, "Beyond Birkie Fever" will be officially released.  Included in this is a forward featuring Dave Landgraf's account of the first Birkie!
  • Dave Gabrys' latest photo exhibit, "Cross Paradox" will be opening at Cyclova XC.

Not including Autumn Fest, there is a ton going on at Cyclova XC, so take note and don't miss out on any of these exciting Grand Opening events:

8:45AM:  Cyclova XC Ribbon Cutting, by the Falls Chamber of Commerce.  VIP guests to include The Mayor, various city council members, various Falls Chambers members, County Tourism Staff, and members of the community at large!
9:00AM:  Cyclova XC doors officially open for business, for the first time
9:00AM:  Tour de Taste Registration and packet pickup begins inside the new Cyclova XC store
10:00AM:  Following pre-ride announcement, the Tour de Taste rolls out from the Scenic Overlook - 1/2 block north of Cyclova XC in downtown St. Croix Falls
2:00AM:  Some fabulous door prizes for Tour de Taste participants to be drawn at Cyclova XC (likely out front on the sidewalk if the weather is nice).  Must be present to win!
4:00PM:  Ben Jonjak presents "Running the Inca Trail With Olympians" on the Cyclova XC big screen - inside Cyclova XC
5:00PM:  Cyclova XC closes the doors after the first big day.  A celebration is likely to follow at the Indian Creek Winery (across the street)

We'll be looking forward to seeing ALL of you on October 1st!

125 North Washington Street, Suite A
St. Croix Falls, WI 54024
(715) 483-3278

1 comment:

  1. I'll be there after a morning roller ski. Great to have you guys in beautiful St. Croix Falls!