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Winter Inventory Closeouts - Up To 60% Off

New Store Hours

Monday: 10am - 7pm
Tuesday: 10am - 7pm
Wednesday: 10am - 7pm
Thursday: 10am - 7pm
Friday: 10am - 7pm
Saturday: 8am - 5pm
Sunday: 10am - 5pm

Cyclova XC 5th Anniversary Party - Thrown by Steve M & Duane - !Please RSVP!

I've been reflecting on the past 5 years - as Cyclova XC is coming up on our 5th Anniversary on October 1!  It's hard to believe it's been 5 years since our Grand Opening!  So many things have happened since then - cycling has grown enormously here in the valley, we've met so many great folks, kids have grown up, thousands of people have been fit on quality bikes and skis, many miles of new trails have been built, and thousands of people from across the globe have participated in Cyclova XC events!  Wow!  

As I was reflecting on this all a few days ago, Steve McCormack & Duane came into my office and let me know that they were going to throw a 5th Anniversary Party - that the entire Cyclova XC family is invited to!  Ben and I are incredibly humbled that our friends beat us to the punch at throwing a party!  

With that said - the entire Cyclova XC family is invited to join us.  See the details in the above image of the party flyer - and please do RSVP directly with Steve as per the instructions in the flyer!  Wear your Cyclova gear - and see you on October 29th! 

Note that the party will be in the new Luminaries Retreat building in downtown St Croix Falls - and this will be a superb opportunity to check out all that Amy Sotis has going on with her new business! 

!Woolly Day 2016 - This Saturday 10/2/2016!

Join the Woolly Bike Club - our local IMBA Chapter for Woolly Day 2016!
YOU'RE INVITED to Woolly Day 2016 - this Sunday, October 2, from 1-6PM at the Woolly Trailhead here in SCF!  The 4th annual Woolly Day is a celebration of amazing singletrack (right here in St. Croix Falls), the people who ride/build/maintain the trails, and of one of the best times to ride of the year!  

At Woolly Day 2016, you'll find fellow mountain bikers who love riding Woolly - and a super chill get together.  You'll also find group rides for a variety of levels of riders, snacks, and a sweet campfire!

For the full scoop & schedule of events, check out the official event info page on the WoollyBikeClub.com.  Also, be sure to RSVP on the Facebook Event!

Hope to see you there!

Skull-N-Bones Free Gravel Ride This Saturday, September 24th!

Hey Folks!
One of the great Gravel riding events of the season is coming up this Saturday, September 24th in Bruce, WI! It is The Skull-N-Bones Gravel challenge which is run by our buddy Chris Locke! Chris does a tremendous job putting together a very tough course. Believe me when I tell you that the hills around Bruce are no joke!

For those of you who are interested, here are the Garmin Connect links for the various courses:

Camping, etc., is available, just check out the Facebook Page or Group. Chris is also happy to answer questions so contact him directly. Here's Chris's official announcement from his page:

Skull-N-Bones III details September 24th.

Registration and cue sheet pick up starts at 6:00 AM at the Bruce fire hall 829 N Blackburn St. Bruce WI on the morning of the event.

Start time: mass roll out "ALL COURSES" at 8:00 AM


There is a gas station on the 100 mile course with everything you could want in Birchwood. It is at about 70 miles on the course. All the courses are difficult so be prepared to be on your own for your chosen distance. That being said you may see me on the course at some random time with some refreshments but don't count on it. It may not come at the right time for you or at all.

Hey...it's a bike ride with a pirate theme, do I really have to sell this all that hard?  See you on the gravel!

Fundraiser Ride for New Mtb Trails in Danbury--Keizer Lake Trails Project

This looks awesome! Anyone who attends please send me a write-up with photos! More trails is ALWAYS good!--BJ

Early Bird Registration for Eau Claire Marathon TODAY ONLY!

Hey Folks!

The Eau Claire marathon just opened for registration, and today only the price is $60! Eau Claire is a great marathon. It's not quite as huge and difficult logistically as Grandma's or Twin Cities, but it's big enough to be festive and is very well run. Over the last few years this race has improved by leaps and bounds. You now finish on Water Street and the mile you spend running through the Eau Claire campus is also a highlight.

Today is the first day for registration for the 2017 event. Prices go up TOMORROW so get in now!